Blue Square is part of the Rank Group, which also operates the well known Mecca Bingo and Grosvenor Casino groups. Rank previously had interest in a number of big names in the leisure industry, including Pinewood Studios, Odeon Cinemas, Butlins, Warner and Haven Holidays, but has now sold these off to concentrate on its gaming operations.
But what is it that makes this company special? In this article I will look at what it is that separates Blue Square from the rest.
Football fans will be familiar with Blue Square already, through the company’s sponsorship of the Football Conference – Blue Square Bet Premier, and as you’d expect, football is right at the centre of what this website is all about. This site is truly international, with football leagues all over the world available. South America is particularly well represented, as is Europe.
Live Betting is available on this site, with an effective and easy to use system covering all ongoing events, as well as detailing upcoming events in the live diary.
Horse racing is another big part of the site, with the racing iCard tool available to help with your predictions too. All the news, all the statistics, all the course information you could need, it’s all available here Live22.
Aside from football and horse racing, Blue Square offers all other sports you could want, including international events, and gives you the chance to bet on TV events such as X Factor UK, X Factor USA, Strictly Come Dancing, and Sports Personality of the Year.
For your convenience, there are a range of mobile options; you can set up mobile alerts for your favourite football team or for your favourite horses, download games, or iPhone users can download the app.
Registration is simple, and should only take a few minutes. Once registered you can deposit a minimum of £10, which will leave your bank account immediately. Withdrawals are equally easy and should clear within 10 days. All users can set up a deposit limit and can self exclude (for a minimum of six months) should they wish. Any problems you have visit the extensive help centre or use the live chat option.
In addition to the betting side of things, there’s a range of games you can play, covering everything from slots, TV shows, virtual sports, to arcade and skill games. If games aren’t for you, try the casino for table games, slots, video poker and a live casino, or visit the dedicated poker site. As if that wasn’t enough, Blue Square also has a devoted Bingo site.
Finally, for exclusive offers and bonuses, apply to join the Blue Square VIP club. VIPs will be treated to a Personal Account Manager, a priority sports betting line, cash bonuses, VIP hotlines and exclusive VIP events, amongst other things.
I think by now you’ll see why Blue Square is such a good choice for your first betting experience, but if you need any more convincing, don’t forget Blue Square will also match your first bet up to £25.